Our world is constantly changing, but some things are simply timeless — like the power of printed media. When it comes to sharing information, connecting with others, and establishing your brand, nothing compares to print.
Let’s take a look at some powerful statistics that explain why print should remain an essential part of your marketing mix for decades to come.
According to a customer satisfaction survey conducted by MarketingSherpa in 2016, 82% of respondents trust print ads when making a purchase decision. The ease of publishing on digital channels makes it easy to reach a wide audience, but it also leads to increased levels of misinformation and untrustworthy content on the internet. By contrast, printed materials are still considered trustworthy by the majority of consumers.
The digital space is busy and overwhelming. When you fire up your internet browser to read the news, browse social media, or do some research, you’re often bombarded with messages from all angles — popups ads, digital banner ads, and paid content. If you’re like most people, your first impulse is to close, minimize, hide, and scroll past all of these distractions from the content you’re actually trying to see.
Print marketing helps cut through that digital noise. When someone is handed a flyer or brochure or receives marketing materials in their mailbox, they’re much more likely to actually give it their attention compared to a digital ad. 54% of people are more likely to notice a printed ad vs a digital ad, according to a 2018 survey by Canon.
When you think about it, all of the most important and meaningful things in our lives involve some type of printed material. We send out printed announcements for all of life’s big milestones, like weddings, graduations, and new babies, and we share cards to express our most sincere feelings. We commemorate big events with photo albums and memory books. Despite many elements of our lives going digital, no email can ever take the place of a physical card.
The same logic applies when it comes to making a powerful impression for your business. Begin building a meaningful and lasting connection with your customers using thoughtfully designed and beautifully printed materials! Research shows that print is well worth investing in — according to a study by the Direct Marketing Association, spending $1.00 on print advertising can generate an average of $12.57 in sales.
Demonstrate your commitment to quality by partnering with a printer who can help you get the job done right. 76% of respondents to a 2018 Canon survey agreed that the quality and graphics of print materials are the most important in capturing their attention. Your local PostNet centre can help you plan, design and print the right pieces to help you accomplish your business goals. Stop by your centre today to get started!
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