When it comes to building a brand from scratch, most businesses need a village to help them. When a PostNet center in Charleston, South Carolina was approached by a local physician to help establish his new practice, the team worked together to build a logo from scratch, create supporting marketing materials, and design newspaper ads–leading to rapid business growth for the physician’s office.
Custom Logo Design
To begin, the PostNet in Charleston met with the physician to get a full understanding of the practice, its patients, and what set the practice apart from competitors. This meeting resulted in a logo design that best communicated his practice and its competitive edge. The PostNet team also digitized the logo so it could be used for embroidery on the uniforms–establishing a streamlined brand.
Marketing Collateral
In an effort to further build a consistent brand, PostNet worked with the doctor’s practice to create a variety of marketing collateral with continuous use of the logo and brand message.
Collateral included:
Business Cards
Post-It Notes
Notepads
Letterhead and Envelopes
Fax Forms
Prescription Pads
Practice Map and Directions
Signs to the Practice
Referral Pads for Use in General Practitioner’s Offices
Appointment Reminder Postcards
Doors Signs for Use at the Practice
Presentation Folders
New Patient Postcards
Newspaper & Digital Ads
Once the practice had a logo and supporting marketing collateral, it was time to grow the practice through local digital and newspaper ads. The PostNet staff looked at this project as a way to help the practice find new patients, with target demographics for both the print and digital ads.
After audience research, they worked to create the content, graphics, and call-to-action using compelling copy, artwork, and photos. PostNet worked as the liaison between the physician and the newspaper to not only create the ads but also get them placed within the publication. The staff’s experience allowed for careful guidance during the contract creation and fulfillment processes.
A True One Stop Shop
Beyond design and printing, this particular physician’s office took advantage of other business offerings found at PostNet, especially the shredding capabilities. The doctor chose to work with PostNet to securely dispose of patient information in accordance with HIPAA regulations.
The collaboration between the PostNet in Charleston and this particular specialist physician proved to be a massive success. In growing his brand, the physician was able to expand to a second office within three years of opening the first office. The owner of the PostNet in Charleston remarked, “This is an example of the wonderful feeling you get when local businesses connect and create awareness of what makes them truly special.”
Are you ready to create something truly special? Find your nearest PostNet.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
3rd Party Cookies
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!