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September 18, 2019

Holiday Gifts for Small Businesses

How do you thank your top clients for a great year, while building positive brand associations that leave a lasting impression? Premium personalized holiday gifts are the answer! PostNet can help you choose, design, and create gifts that your clientele and employees will genuinely love. 

 

Why Give Holiday Gifts?

Everyone likes to feel appreciated. Even though your clients have many reasons to choose to work with your company over your competitors — like customer service, convenience, price, or quality — it’s still a nice gesture to thank them for their business. People want to put their time, energy, and money where they feel it’s valued. Even a nominal gift will be remembered as a thoughtful gesture, and demonstrate that you truly care about your clients.

Plus, personalizing gifts with your company logo helps get your brand out there! According to the Advertising Specialty Institute, a piece of branded apparel generates an average of 3,400 impressions throughout its lifetime. So if you give out hats or shirts with your company logo for the holidays, you’re getting free advertising for yourself every time a recipient wears one.

Clients aren’t the only ones you should consider treating to holiday gifts this season. It’s also a great opportunity to let your employees know that you appreciate them. Retaining good employees and keeping them happy at their jobs is just as beneficial as earning loyalty from your clients, so don’t pass up the opportunity to demonstrate your gratitude for their hard work.

[See more ideas for expressing gratitude.]

 

Put Your Mark on the Holidays

Choosing corporate gifts to hand out each year can be daunting. There is a nearly endless array of products that can be personalized to fit your brand. Popular choices during the holidays include cozy items like blankets, beanies, and sweatshirts, leather goods like journals, drinkware like mugs and tumblers, technology items like thumb drives and portable chargers, kitchen tools like cutting boards and platters, and edible treats like fruit baskets or popcorn.

The more personal you can make your gifts feel to the recipients, the better. Tying the theme of your gifts to your industry can be an effective way to make them feel relevant. If most of your clients are small business owners, consider giving day planners. If you run a travel agency, give away branded travel accessory bags or luggage tags. Headphones are great for companies in the music industry.

For more guidance and ideas, visit PostNet to peruse product catalogs and talk about what gifts might resonate with your audience.

 

Get a Better ROI with Unique Gifts

With so many budget-friendly options for holiday gifts, it can be tough to justify spending more on items you’ll give away for free. However, shelling out for premium gifts can have a much higher payoff! The cheaper and more unremarkable a branded gift is, the more likely it is to end up in the trash — thus generating no benefits to your company. If you’re willing to spend a little more for personalized gifts that are practical, high quality, and unique, your gifts are much more likely to be used, worn, shared, and seen.

Even if you don’t have the budget to order high-end gifts for your clients, thinking outside the box and choosing something that your recipients will find practical and special will help you stand out and make a positive impression. You might also consider using special packaging — even a personal touch like a handwritten note — to make an inexpensive gift feel extra thoughtful.

Stop by PostNet, let us know your budget and your audience, and we’ll help you select the perfect gifts!

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