While summer can be a peak season for ice cream and smoothie businesses, it can be a slower season for many business categories. But that doesn’t mean your sales should take a hit! With summer comes a slew of marketing opportunities to drive sales and gain valuable exposure for your business. Here are three marketing ideas to get your creative juices flowing.
1) Weather-Related Promotion
Run a weather-related promotion. When the temperature reaches “X” degrees, your customers receive some kind of deal (e.g. 15% off).This is a great opportunity to generate a sense of urgency for purchase and showcase your products and/or services at a great value.
2) Outdoor Events
Outdoor events are known to draw crowds of people in the summer months because folks like to get outside and enjoy the warmer weather. These events are a prime marketing opportunity for businesses. Whether you’re exhibiting or sponsoring an outdoor event, make sure you’re armed with effective print marketing materials, like banners, signs, brochures, flyers and promotional products, to promote your local business. This is also a great opportunity to connect with customers (and their families) in fun ways, such as handing out popsicles or branded sunscreen bottles to everyone that visits your booth on a hot summer day. Be sure to be unique and memorable to standout in the sea of people!
3) Holiday-Themed Marketing
Look for ways to connect your products to the red, white and blue holiday: Independence Day. Whether its menu items or summer clothing, real estate listings or patio furniture, make sure you are putting your patriotic-foot forward by featuring red, white and blue products in your print marketing collateral.
Despite the industry you work in, these marketing ideas will help keep you cool while your sales heat up this summer.
For any design and/or printing needs, contact your local PostNet!