Every year, my father’s insurance company sends me a birthday card with a stick of Juicy Fruit gum. They’ve been doing it since I was a kid, and the cards keep coming, even though I’m 31 years old and living far from home.
The gum itself may be somewhat stale, but I’m always pleasantly surprised that this company remembers me at my birthday, year after year. The holiday season is a great time to give your customers a similar “warm, fuzzy” feeling by doing some simple customer relationship management (CRM) marketing.
CRM is really just a fancy term for: